Royal Air Maroc [RAM], Morocco’s national airline, has reaffirmed its dedication to being the genuine ambassador of the African identity and dream.
According to moroccoworldnews.com, the airline aims to play a pivotal role in connecting African nations and fostering cultural exchange by serving as a reliable link within the continent.
Ahmed Anouar Boussour, RAM’s regional representative in Nigeria, conveyed the Moroccan company’s pan-African ambition on Sunday at the Gala Dinner of the 4th Lagos Biennial.
READ: Africa: Royal Air Maroc Launches #DreamAfrica #MeetMorocco Rebranding Campaign to Celebrate and Elevate Its African Identity in Aviation.
During the event, Boussouf read a speech on behalf of RAM’s CEO Abdelhamid Addou, noting that the company’s collaboration with the Lagos Biennial goes beyond mere sponsorship.
“It symbolizes the entire philosophy of RAM as a profoundly African company summarized by ur slogan #Dream Africa#MeetMorocco,” Boussouf said.
He also renewed the company’s commitment to not only connect Morocco to Africa but, more importantly, to connect the African continent to the world.
This ambition, Boussouf explained on behalf of RAM’s CEO, “aims to showcase its infinite cultural richness and talents, which are increasingly recognized worldwide.”
He further recalled RAM’s investment in African cultural events in different fields, including cinema and the arts.
“The place of culture and the emergence of talent are crucial in establishing a modern, radiant continental identity, far from the cliches we all know,” he said.
Moha Ou Ali Tagma, Ambassador of Morocco to Nigeria, who also attended the event, underscored the essential role of Royal Air Maroc in the development of Morocco’s economy as well as the improvement of connectivity in Africa and the world.
“The sovereign’s commitment to gradual development towards ideals has laid solid foundations for Morocco’s growth and prosperity,” Ambassador Tagma said.
This comes as Royal Air Maroc has in recent years emphasized its goal to consolidate its position as a leading company in Africa. In particular, the company recently launched the #DimaAfrica and #MeetMorocco campaigns to fulfill this objective.
By Our Reporter