The Kenya Ministry of Tourism and Wildlife has announced the appointment of English supermodel Naomi Campbell to become Magical Kenya International Ambassador.
In a statement, the Ministry says Campbell, 50, will help promote the marketing of Kenya as an ideal tourism and travel destination to the world.
The appointment was agreed upon following a meeting between Campbell and Najib Balala, the Cabinet Secretary of the ministry.
Naomi Campbell was named Magical Kenya international ambassador.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” Balala said in the statement.
Commenting on her appointment, Campbell commended the government for the improvement of infrastructure at the Coast including the upgrading of Malindi Airport to international standards.
“I am also impressed with the world-class standard facilities at the Professional Golf Association [PGA] Baobab course located in Vipingo Ridge; the only golf course credited by the PGA in the whole of Africa. I invite gold professionals globally to visit the course to enjoy the experience,” she said.
Last year, marathon world record holder and Olympic champion Eliud Kipchoge was also picked as destination ambassador for Magical Kenya.
Eliud’s role is to promote Kenya as a preferred tourism destination both locally, regionally, and internationally through various campaigns.
Described as the greatest marathoner of all time, Kipchoge has won 12 of the 13 marathons he has participated in.
He is also the World Marathon Record holder with a time of 2:01:39 and the first man to run a sub-two-hour marathon, in the special event in Vienna, Austria dubbed INEOS Challenge.
“Kenya is well known as the home of champions hence sports form part of our strategy to popularise the country’s tourism offering. As a board, we have invested in locally hosted sporting events.
Now we turn our attention to events held on the global stage that Kenyans excel in and there is no better collaboration than with Kenya’s marathoners,” said Dr. Betty Radier, the Kenya Tourism Board [KTB] Chief Executive.
Source: www.capitalfm.co.ke