The UN Tourism Secretary-General-elect, who will formally assume office at the start of January 2026, is Shaikha Nasser Al Nowais of the United Arab Emirates. Elected by the UN Tourism Executive Council and subsequently confirmed by the UN Tourism General Assembly, she will lead the Organisation for the 2026–2029 term, making history as the first woman and the first Emirati to hold the position.
Her election represents a landmark moment for gender inclusion and broader global representation in international tourism governance. It also signals renewed aspirations for innovation, sustainability, and inclusive development as UN Tourism prepares to enter its next chapter.
Today therefore marks a symbolic and strategic turning point for global tourism governance. With the resumption of a new Secretary-General, UN Tourism opens a fresh phase in its institutional journey, one defined by renewal, continuity, and forward-looking ambition. It is a moment that invites reflection on past achievements while inspiring optimism for the future.
As we entered into a new, the global tourism community also marks the end of a defining era with the conclusion of the mandate of Zurab Pololikashvili, outgoing Secretary-General of UN Tourism. His eight years in office represented a period of profound transformation and drama for both the Organisation and the global tourism sector.
During this time, UN Tourism strengthened its global presence, expanded its membership, and adapted to a rapidly changing international environment. Under his leadership, the Organisation navigated unprecedented challenges, from periods of global uncertainty to sector-wide recovery; while repositioning tourism as a key driver of sustainable development, economic resilience, and international cooperation.
With a strong emphasis on innovation, inclusiveness, and resilience, UN Tourism evolved into a more agile, responsive, and future-oriented institution. Engagement with Member States deepened, communities were empowered, responsible tourism was promoted, and the sector’s role as a force for progress, opportunity, and connection across cultures and continents was reinforced.
As this chapter closes, it leaves behind a legacy defined by growth, renewed purpose, and a truly global outlook.
The resumption of a new Secretary-General is therefore more than a routine leadership transition; it marks the dawn of a new era, one shaped by fresh ideas, renewed energy, and heightened expectations to address emerging challenges such as sustainability, digital transformation, climate action, inclusivity, and equitable growth.
As UN Tourism steps into this new phase, the foundation laid over the past eight years provides a strong platform for future progress. The global tourism community looks ahead with confidence, hopeful that the Organisation will continue to unite nations, inspire innovation, and champion tourism as a powerful engine for peace and prosperity.
African Travel Times Editorial