Bigi Cola, Winner Of African Travel Times Magazine Awards 2024 ‘Beverage Drink Of The Year’

Bigi Cola stands out as a remarkable choice in the Nigerian beverage market for several reasons, particularly when considering its taste profile and consumer experience.

Produced by Rite Food Limited, Bigi Cola has successfully carved out a niche for itself among the plethora of soft drinks available, earning its place as a standout choice for the Nigerian ‘Beverage of the Year’, by Nigeria’s top monthly travel and tourism magazine, African Travel Times [www.africantraveltimes.com].

One of Bigi Cola’s most notable qualities is its smooth and pleasant taste. Unlike some of its rivals, which can sometimes come across as overly sweet or sharp, Bigi Cola strikes a perfect balance. Its flavour is both satisfying and refreshing, making it a versatile choice for any occasion—whether it’s a casual get-together, a festive celebration, or a simple meal at home.

The lack of an intense, jarring aftertaste means that it can be enjoyed with a wide variety of foods, enhancing the overall dining experience rather than overpowering it.

The minimal violet reaction—a term that could refer to a less pronounced or jarring aftertaste—is another key factor in Bigi Cola’s favour. This aspect speaks to the careful formulation of the drink, designed to provide a more harmonious and enjoyable beverage experience.

For consumers, this means less risk of palate fatigue or the unpleasantness sometimes associated with overly carbonated or aggressively flavoured drinks.

Succinctly put, Bigi Cola’s consistent quality and refined taste reflect Rite Food Limited’s commitment to excellence and innovation in beverage production. The brand has successfully met the expectations of its consumers by delivering a product that doesn’t just compete on a superficial level but truly resonates with its patrons.

In a market where consumers have many choices, Bigi Cola’s blend of smoothness, pleasant flavour, and satisfaction makes it a deserving candidate for Nigerian Beverage of the Year. It is a testament to how thoughtful product development can elevate a beverage beyond mere refreshment to a cherished part of daily life and special occasions alike.

By Lucky Onoiode George, Publisher, African Travel Times Magazine & Awards Committee Chair 2024 [editor@africantraveltimes.com] Tel: 08033546608.