Developments surrounding the coronavirus pandemic prevent making reliable plans for a large in-person event – ITB Berlin is focusing on a livestreamed convention and Digital Business Day in March 2022 as well as in-person ITB Berlin satellite events during 2022 – Resilience, digitisation and sustainability are key themes – Single website itb.com as an entry point for exploring the whole range of ITB brands.
The in-person edition of ITB Berlin 2022 will not take place as originally planned. Owing to the latest developments and accompanying directives as a result of the coronavirus pandemic, Messe Berlin is unable to afford its exhibitors and partners the necessary planning certainty with the holding of an in-person ITB Berlin in early March. The current situation surrounding the pandemic, as well as the tightened travel restrictions and limits imposed on the numbers that can take part in large events made Messe Berlin take this step.
“Naturally, we examined the possibility of postponing ITB Berlin until summer. However, after consulting with our partners we decided to retain the dates in early March. These are important for the travel industry, as the summer months are the main period for travel and tourism operations. The annual dates of ITB Berlin are deliberately chosen, as our customers mostly do business now or around March. For this reason we are strengthening the digital elements of ITB Berlin at the ITB Berlin Convention and Digital Business Day.
We are doing everything to support a travel industry hard-hit by the pandemic and in 2022 are planning a series of additional services and events in virtual and in-person formats“, commented Martin Ecknig, CEO of Messe Berlin.
“We deeply regret this situation“, added David Ruetz, head of ITB Berlin. “As the organisers, we made every effort to make it possible to hold ITB Berlin as an in-person event again in the German capital. Particularly in these times, the industry needs orientation, inspiration and dialogue. However, after taking the situation surrounding the pandemic and the tightening of rules into account,
it leaves us with no option but to further adjust the concept for 2022 and offer our exhibitors and visitors a clear picture and the necessary planning certainty before the Christmas break. With the livestreamed convention and Digital Business Day as well as our new regional travel events during the year, we are offering the industry a wide range of fascinating content and new business opportunities in 2022.”
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